Many brands are turning to Shopify Plus to meet the rising expectations of better performance, efficiency, and personalization of their websites. Reasons behind the wide adoption of Shopify Plus include its scalable, highly customizable, and streamlined architecture. This blog is all about key Shopify Plus features that you can utilize to build and run your online store and the benefits you can have while moving to the Shopify Plus e-commerce platform.
What is Shopify Plus?
It’s an enterprise-level solution designed by Shopify for large brands with complex needs and businesses aiming for growth. It is based on the core Shopify platform and developed by adding executive services, deeper customization, and powerful tools to handle large-scale business operations. Moreover, Shopify Plus supports a growth trajectory, whether you are a new brand on the way to achieving new milestones or an established one planning to expand globally.
Shopify Plus Features
Here we have collected some useful Shopify Plus features, including an unlimited number of accounts, launchpad, and Shopify Flo,w catering automation, Script Editor, Launch Engineer, and a lot more:
1. Unlimited Number of Staff Members
Businesses can add an unlimited number of members to their admin on Shopify Plus. It is crucial, particularly for large-scale organizations, to manage multiple departments such as customer service, logistics, product management, and marketing. Moreover, it is easy to set permission levels for every single user, making sure that your internal team only gets access to relevant tools and data according to their role. This results in enhanced security with promotional efficiency.
2. Launchpad and Automation
A powerful automation tool, Launchpad is specially designed for Shopify Plus. Merchants can pre-schedule a vast range of store events such as promotional campaigns, pricing changes, theme updates, and product launches. It indicates that your sales events can be executed flawlessly like product drops, flash sales, and Black Friday. Also, analytics are available on Shopify Plus that can help you in tracking store performance.
3. Shopify Flow
Into your daily business operations, Shopify Flow offers automation. It also facilitates building complex workflows with the help of ‘if-this-then-that’ logic. For instance, you can segregate customers into multiple loyalty tiers, caution staff when inventory is low, and automatically tag high-value shoppers. Moreover, you can increase productivity and minimize the chances of human error, allowing teams to pay attention to strategy instead of recurring tasks.
4. Script Editor for Customization
Another Shopify Plus feature is Script Editor. It allows advanced customization in the checkout process. You can have specialized payment options, customized shipping rates, and create unique pricing rules by writing code in Ruby. Moreover, this is an ideal option for providing regional promotions, bulk purchase incentives, or loyalty discounts without any third-party assistance.
5. Launch Engineer to Manage Account
Each merchant on Shopify Plus is linked with a Launch Engineer, who is an expert providing custom development, integration, migration, and assistance for setting up an online store. This customized support makes the Shopify Plus upgrade smooth. It also ensures that your e-commerce strategy is effectively deployed.
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6. Multi-Store Operations
Under a single license, businesses can operate up to 10 online stores on Shopify Plus. This feature is perfectly suitable for companies focusing on multiple customer segments or countries. Another significant thing is that each store can have its domain, tax settings, currency, and language. However, all of this is controlled through a central dashboard. This way it is easier to establish and maintain control over brand consistency by offering localized experiences.
7. Advanced API Access
Store owners on Shopify Plus leverage higher API call limits, which is important for complex and large-scale operations. Such features of Shopify Plus allow high volume and real-time data alteration between the main Shopify platform and the third-party systems. Such third-party systems include:
- Order and inventory management platforms that need frequent updates to manage accuracy across multiple channels.
- Third-party logistics providers that solely depend on shipping data and up-to-date orders.
- Certain customer support software, such as Gorgias or Zendesk, allows for timely and personalized customer service.
- Systems for Enterprise resource planning like SAP or NetSuite make sure that all your operational and financial data remain synchronized.
8. Built-in Wholesale Channel
The built-in Wholesale Channel in Shopify Plus is a strong tool for handling B2B sales. It also takes care of direct-to-consumer storefronts. With this dynamic feature, you can:
- Design personalized catalogs displaying only relevant products to specific shoppers.
- Set up customer pricing ranges based on negotiated deals, volumes, and customer groups.
- Enable invoice payments, giving businesses flexible options for handling transactions.
- Limit access to the Wholesale portal, making sure that only approved shoppers can browse and purchase.
9. Personalized Checkouts
One of the other key features of Shopify Plus is its ability to entirely customize the checkout process by giving access to the checkout.liquid file. This way, you can get the benefits of certain advanced capabilities, including:
- Personalized branding from colors and layout to logos and messaging ensures a smooth transition from the storefront to the checkout page.
- Assisting in improving average order value by embedding upsells or cross-sells.
- Loyal integration with reliable platforms, gift cards, or third-party applications for an engaging experience.
- Custom business logic,c such as tailored promotions, tax rules, and different shipping options.
10. 24/7 Technical Support
Merchants are never alone with Shopify Plus. High-growth businesses can scale their performance with the help of Shopify Plus support services:
- 24/7 technical support on a priority basis ensures that any issue that arises is tackled timely manner.
- Proactive recommendations and insights on industry trends, new feature rollouts, and conversion optimization.
Key Shopify Plus Benefits
Some key advantages of using the popular Shopify Plus platform for your brand include flexibility and scalability, global reach, faster launch, operational efficiency, personalized experience, security, and access to exclusive resources.
1. Flexibility and Scalability
Scalability and flexibility are among the other key advantages of Shopify Plus. This platform is built to manage thousands of transactions within minutes. This capability makes it ideal for high-traffic campaigns, viral product drops, and flash sales. With unlimited bandwidth and enterprise-level infrastructure brands never have to worry about slow loading times or website crashes during peak shopping times like sales.
2. Backs International Commerce
With localized storefronts, regional tax compliance, translated content, and Shopify Plus supports international commerce. Whether you are selling products in Asia, North America, or Europe, you can provide personalized shopping experiences for every single region by handling all operations through a common backend. Moreover, you can hire Shopify Plus developers to take care of the international commerce of your brand.
3. Faster Launch
Merchants can move quickly with Shopify Plus through streamlined development capabilities, a dynamic theme system, and a drag-and-drop interface. Moreover, by increasing agility and minimizing lead time, businesses can design, test, and implement updates in real-time no matter whether you are entering a new market or launching a new product.
4. Operational Efficiency
The operational efficiency of your website is one of the other benefits of Shopify Plus. All thanks to automation features such as Flow, seamless third-party integrations, and centralized management of multi-store operations, Shopify Plus considerably reduces the need for taking large IT teams on board. Moreover, brands can easily simplify inventory tracking and automate repetitive tasks by freeing up resources for growth and innovation.
5. Hyper Personalized Experience
By offering access to a wide range of applications, Flow and Scripts enable you to deliver a highly personalized experience. Also, you can recommend products based on your client’s browsing behavior, offer loyalty-based discounts, and show specific promotions to returning shoppers. This results in higher conversion rates and engagement on your brand site.
6. Compliant and Secure
Top-tier security standards are being followed by Shopify Plus, such as SSL encryption and Level 1 PCI DSS compliance. It also ensures regular monitoring and fraud detection tools, making sure that your client data is secure. Also, in the case of companies conducting operations in multiple countries and regions, Shopify Plus makes it easier to maintain compliance with their local security standards.
7. Availability of Exclusive Resources
One of the key benefits of hiring Shopify experts is the easy access to beta features and exclusive forums. Moreover, the dynamic tools and ecosystem of Shopify Plus experts help brands receive personalized guidance from professionals, adopt new tools, and stay ahead of market changes and trend variations.
Brands Selecting the Shopify Plus Platform
Some of the most popular and prominent brands worldwide use Shopify Plus to power their e-stores. We have enlisted them here:
- Heinz: During the COVID-19 pandemic, Heinz launched a DTC channel in record time with the help of Shopify Plus.
- Allbirds: Backed by custom design and functionality, Allbirds provides eco-friendly experiences.
- Staples: With a single and streamlined backend, Staples takes care of both B2B and B2C sales.
- Skims: A high-end brand, Skims designs luxury-inspired checkout journeys.
- Steve Madden: Handles operations across multiple regions and localization with the help of a multi-store setup.
- Kylie Cosmetics: All thanks to Shopify Plus Launchpad, which assists Kylie Cosmetics in managing high-traffic volumes.
- Gymshark: With Shopify Plus, Gymshark handles multi-country storefronts.
Shopify Plus Costs
The cost of opting for Shopify Plus usually starts at $2000 per month. However, this price varies depending on sales volume, business size, and other additional service requirements. Moreover, the cost may get higher for organizations requiring advanced configuration, integrations, and custom development.
With Shopify Plus, you can reduce operating costs, drive conversions, improve customer satisfaction, and increase speed to market, contributing to long-term profitability and growth. For a personalized Shopify Plus pricing experience, you can hire experts from trusted partners like Devace Technologies.
Wrapping Up
Shopify Plus is not just an e-commerce platform, it’s beyond that. For ambitious brands, it works as an innovative engine. Moreover, it helps businesses to scale confidently by offering security, personalization, automation, enterprise-level support, and best-in-class features. By leveraging dynamic Shopify Plus features coupled with expert guidance, online brands can grow and unlock new levels of customer engagement and operational excellence.
Are you still looking to leverage Shopify Plus features?
Frequently Asked Questions
What are the key differences between Shopify and Shopify Plus?
For small to medium-sized businesses Shopify is an ideal platform providing standard Shopify themes and e-commerce tools. On the other hand, Shopify Plus is created for enterprise businesses that need dedicated support, multi-store compatibility, automation tools like Script Editor and Flow, higher customization, and advanced features. Moreover, Shopify Plus backs complex operations and high-volume traffic making it suitable for scaling brands.
What are the crucial Shopify Plus advantages for B2B operations?
Shopify Plus platform comes with a dedicated Wholesale Channel enabling brands to offer bulk purchasing options, exclusive catalogs, and customized pricing options. Multiple Shopify Plus features such as API integrations, net payment terms, and customer segregation help scale and automate B2B operations while maintaining profitability and efficiency.
How many stores can you have on the Shopify Plus platform?
You can operate up to 10 stores on Shopify Plus with just a single license. It is crucial for businesses with regional operations, brands, and product lines. Also, each store on Shopify Plus can have its currencies, content, and settings making it flexible to serve diverse markets from just a single backend.
How is Shopify Plus beneficial for large businesses?
A wide range of large businesses leverages Shopify Plus through dedicated account management, personalized checkout experiences, global multi-store support, automation, and scalability. These advanced Shopify Plus features minimize complexity, build a stable foundation for consistent growth, and enhance speed to market.
